S7G2 - Programming flash successful, but device do not start with application

Hi there, 

We're using the S7G2 SOM designed and manufactured by TeamFDI. We created an app, which works well when using the debugger on e2  studio. However, when we try and program the flash using jlink, the programming seems to be successful, but the application do not actually start up automatically. I've however used the example projects on the TeamFDI website, and when building and programming through jlink it does actually start up automatically. 

What am I missing? Is there a setting I need to set? 

I'm currently using SSP 1.3.3. 

Any advice or suggestions will be appreciated. 

Thank you in advance. 

Johan